Peter Freitag

Peter Freitag works with pre-existing motifs taken from advertising, magazines or art catalogues. Using these items to create unique units of being, his conceptual approach does not present a shallow criticism of these works; instead he opens a deconstructivist dialogue with their pictorial language.

Although his technique and conceptual starting point fascinate, it is the picture spaces that he creates which have established...

Peter Freitag works with pre-existing motifs taken from advertising, magazines or art catalogues. Using these items to create unique units of being, his conceptual approach does not present a shallow criticism of these works; instead he opens a deconstructivist dialogue with their pictorial language.

Although his technique and conceptual starting point fascinate, it is the picture spaces that he creates which have established Peter Freitag's virtuous status. Working with the exactness of a detective, he dissects his material, rearranging and unleashing it to expose previously undiscovered coherencies which lend themselves to a multitude of interpretations.

In some of his works, the original information carriers disappear almost completely from view. The subtleness of the void is suddenly accorded a solo role, acting as an empty projection surface which abandons itself to the moment of viewing. In doing so, the artist opens a range of new vistas which unfold unchecked.

True to the original sensual meaning of ‘retouching’, Freitag's work seeks to quote its action: re-touching not to obscure, but to reveal that which was previously hidden.

Quoted from http://www.peterfreitag.de/the-big-nothingness